How to open a photo studio and make it a profitable enterprise. How to equip a photo studio

In recent years, photo studios have become increasingly popular - now not only professional models add high-quality photos to their catalogs, but also ordinary people not associated with fashion order photo sessions. The reasons can be very different - from the usual desire to photograph yourself with your loved one in beautiful clothes to the desire to update your album on a social network. And if photo studios have become so popular, why not make money on it? For a novice businessman, there is nothing easier than investing money in equipment, finding a good specialist and receiving income from each shoot. Moreover, over time, the customer base will grow even without investing in advertising; the photographs will speak for themselves about the professionalism of the studio.

Before opening your own business in this area, you need to decide what exactly we are opening - a photo studio or a photo salon. The difference between them is colossal, because in a photo salon they simply take passport photos and other services of this kind, the photographer does not go to weddings, corporate events and does not have extensive knowledge in photography. A photo studio is another matter - a professional with knowledge of image editors and photography fashion works here, who will organize a photo shoot himself and can go to the location for filming.

It seems to us that opening a salon is unprofitable - there are already a lot of them, and the profit is not very pleasing to the young entrepreneur. Let's focus on opening a photo studio - this is a more acceptable business for investing personal funds.

How to properly advertise a photo studio

In this business, it is not necessary to immediately rush to tenants and look for studio space - first, we need a couple of examples of our work, which we will advertise. Find a beautiful girl or a couple of lovers and conduct a photo shoot with them, which can then be used as advertising. If a potential client wants something like this, he will definitely call you. All that remains is to decide where to advertise your studio.

The ideal place for an advertising campaign is social networks - a huge audience, the opportunity to show your work in a high-quality form and very cheaply. Leave an advertising post in all groups associated with the city where you decide to open your studio, and clients will appear. Promise your first clients a discount if they bring another person to the shoot, create a promotion plan to attract clients - discounts on shoots, two photo sets for the price of one, and so on.

For greater effect, it is better to create your own public page on the VKontakte social network and post the results of your work there - clients will always be able to see how you work and will be able to find your contact information at any time. Yes and potential clients from public page will learn about promotions instantly.

Selecting equipment for a photo studio

The inventory of a professional photography studio may contain several hundred elements - herons, umbrellas, reflectors, a bunch of lenses, several backgrounds. A novice businessman will not be able to buy all the equipment, because this is a huge amount of money. We don’t need such expenses, especially since some equipment is used by studios once every six months. The basis of the studio will be two backgrounds - white and black, a camera with three lenses for different types shooting, four light sources and a computer. This will be enough for a beginning studio to conduct photo sessions.

You shouldn’t spend half your budget on an expensive DSLR - a professional can do it with a camera for 20 thousand rubles good photos. You also don’t need to invest a large amount of money into your computer; you can edit photos on an inexpensive laptop for 12 thousand rubles. Backdrops will cost 1,200 rubles apiece, light sources, depending on the power, will cost from 800 to 3,500 rubles. By reducing the costs of the camera and other equipment, we will be able to pay for ourselves faster and work for a net profit, from which we can buy new brackets, lenses and other elements studios.

You also need to add some furniture to the photo studio. The business plan for a photo studio will include a table and chair for the photographer, who will process photographs at a laptop, a chair for applying makeup, and a sofa for waiting. The price of the table is 1,200 rubles, the chairs will cost 2 thousand, and the sofa will cost 3.5 thousand rubles.

The main requirement for a photo studio space is the height of the ceiling - if it is below 3 meters, you will not be able to properly place light sources. Finding a high room is easy, it won’t be much of a problem. Moreover, the benefit of a photo studio is that you do not have to be in the very center or in some expensive building. You can rent a room in a residential building or a small room in a remote office. The rent for a room of 30 square meters in a building remote from the center will cost 20 thousand rubles. A small price to pay for a great place to create masterpieces.

The room will need to be brought into an acceptable form - wallpaper will need to be hung, the ceiling will need to be painted. Cosmetic repairs will cost us another 8 thousand rubles. After the renovation, you need to install all the equipment, put in a table and sofa, and adjust the lighting. You can do this yourself, without the cost of specialists. You can take advice from experienced photographers who know the intricacies of working with light - there is a lot of advice on this matter on the Internet.

Photo studio idea - looking for a specialist

The key to quality photographs is a professional photographer. He will be able to position the person correctly, adjust the light, shoot a lot of frames and then select the highest quality one, process it and bring it to an ideal look so that the client would clap with delight. A true expert in this business will not work for a start-up photo studio; such people already either have their own studios or work in elite salons, so we will go a different route.

Good photographers can be found on the Internet, where young talents exhibit their work. Many beginning photographers shoot for free or for a small amount of money, and if you offer them to work in a professional studio, few will refuse. Choose the most suitable candidate, preferably a girl - she can apply makeup, and offer a salary of 18 thousand rubles. This is approximately what novice photographers are paid. The advantage is that the photographer already has a camera and lenses with which he works. You can save money on this and buy additional equipment by consulting with this photographer.

It is better to immediately find a good specialist and work with him. Send retraining courses, special schools to teach new techniques. After a year, you will have a very good photographer who can make candy out of anything. Such shots always bring good money.

Photo studio business plan: expenses and potential income

First, we need to buy equipment - 12 thousand for a computer, 2.4 thousand for backgrounds for photographs, 2.4 thousand for light sources. Let's add another 1.2 thousand to the waste for a table for a computer, 2 thousand for chairs and 3.5 thousand for a sofa for waiting. Repairing the premises will cost 8 thousand rubles. We won’t buy a camera, the photographer will already have it, this money can then be invested in something more worthwhile. In total, one-time expenses amount to 31,500 rubles. For this money we get a fully equipped room for creating high-quality photographs.

Irina Davydova

Reading time: 11 minutes

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Photography is a service that is always in demand. Profit in this business sector directly depends on the initiative and creativity of its owner. When opening a photo studio, of course, large financial investments and established business connections will give a more successful start, but this is not a guarantee of further successful existence in the service market. And with a minimal investment, it is quite possible to achieve a good monetary return - if you have the desire.

What will you need to open a photography studio and how much will it cost?

Let's organize a photo studio from scratch - where to start a business?

To successfully develop your business, you need to have up-to-date information. This article collects information and analyzes the activities of the largest photo studios in Moscow, St. Petersburg and Kazan. Based on them, advice was compiled for entrepreneurs who decided to organize a business in the field of photography. Information will help you avoid pitfalls and create a profitable business.

Having decided to open a photo studio, an entrepreneur must decide on the form of ownership. Opening an individual entrepreneur or creating an LLC is suitable for business. The photo studio works primarily with individuals. For this reason, it is better to open an individual entrepreneur. The form of ownership requires a smaller package of documents.

To register as an individual entrepreneur, a businessman will need to provide the registration authority with:

• Statement.
• Receipt for payment of state duty in the amount of 800 rubles.
• A copy of the Taxpayer Identification Number.
• A copy of your passport.

Taxation for a photo studio can be carried out according to the simplified tax system and UTII. The documents submitted for registration should be accompanied by a statement of the desire to make payments to the state according to the chosen system.

Having chosen the form of ownership, the entrepreneur will need to collect package of documents.

The list includes:

1. Documents confirming registration with the tax authorities.
2. Permission from the SES.
3. Permission from the fire department.
4. Business permit.
5. Business Owner Identification Card.

Having finished with the legal component, the entrepreneur must decide on the format of the business.

There are:

• Professional photo studio.
• Photo salon.
• Home photo studio.
• Equipment rental.

1. Professional photo studio offers clients a full range of services. Filming is carried out here with qualified specialists. The business will require high investments, but will bring high income.
2. Photo salons provide services for taking photographs for documents. The business does not require high costs, but will not bring high income. Salons are usually organized on the basis of companies that print photographs.
3. Home photo studio allows you to save significantly. There is no need to rent a room. However, most often the type of business is considered as a hobby of the owner, generating a small income. To attract customers, an entrepreneur will need to invest additional funds in advertising.
4. Equipment rental can only serve as a form of additional income. This type of business will not bring high profits.

Where is the best place to open a photo studio - choose a location and premises

The location for the photo studio should be chosen as close to the center as possible. The street on which the building is located must have high traffic. There should be parking and public transport stops nearby.

For the normal functioning of the photo studio you will need room, measuring at least 60 sq. m. 45 of them should be allocated directly to the place where the shooting will take place. It is very difficult to place lighting equipment in a smaller area. The remaining space should be filled with an administrator's workstation.

When choosing a room for a photo studio, you should pay special attention ceiling height. It should be at least 3-3.5 m. This is necessary for comfortable placement of equipment and working with light. For this reason, it will not be possible to place a photo studio in an ordinary apartment.

The selected premises must be renovated. Without it, it will not be possible to organize a professional photo studio. Wall coverings should be chosen in one tone.

For decoration, it is better to choose one of the following colors:

1. White.
2. Grey.
3. Black.

White walls allow you to achieve an expensive shine when shooting jewelry. A black coating in the design does not give such an effect, but at the same time, unwanted glare does not appear during shooting. Gray allows you to shoot without changing the color temperature.

The final choice of color remains with the studio owner.

Floors should be dark in color and have a wear-resistant coating. Constantly rearranging equipment will scratch them - and the floors will quickly lose their appearance.

During repairs, you should plan equipment placement in advance. This is necessary to accommodate sockets.

The wiring must be of high quality. During photo shoots, she will have a high workload.

The premises must have utility rooms. Must be equipped with:

• Locker room.
• A place to store props.
• Bathroom.
• Kitchen.

The cost of renting a room depends on the city in which the photo studio opens and its proximity to the center.

So, for Moscow the cost of renting an office for a photo studio starts from 1,500 rubles per sq. m. m., For St. Petersburg– from 1,000 rubles, for Kazan– from 800 rubles.

Photo salons, photo studios - at first glance, it may seem that this type of business has lost its popularity. All those who think so are deeply mistaken. It would seem that what new things can be done when digital technologies burst into our lives. Now almost everyone knows how to take photographs and print pictures. Then why do we need salons where masters work miracles?

In the modern world, the photo services market is developing by leaps and bounds. Photography has long won our hearts and has become an integral part of everyone’s life. This type of product enjoys constant success among the population of all social classes and positions.

The leading place in the segment of this market is deservedly occupied by private entrepreneurs and enterprises in need of advertising products, as well as ordinary people who give preference to high-quality professional photos. We present to your attention a business plan: “How to open a photo studio?”

The relevance of this type of business

Home purpose This type of human creative activity is to provide everyone with good photographs that meet high aesthetic requirements.

Priority task– provision of services of the highest quality.

Photo salons and photo studios are especially relevant among novice businessmen. If desired, an amateur can develop into a real pro and open a photo studio from scratch with a list of various services. For example, you can offer clients to use the services of a professional makeup artist - everyone will want to make their appearance even more attractive. The owner of the salon will be able to get double benefits from this.

To summarize the above, we can safely say that the most relevant area today is the service sector, which includes photography.

Analysis of the photography services market and competitors

Carrying out an analysis of this area of ​​business activity, at the moment its state can be described as transitional. This is due to the fact that the digital technology market is just emerging and taking shape in Russia.

Several can be defined indicators characterizing the development prospects of this type of business.

• The Russian Association of Trading Companies and Manufacturers of Household Appliances conducted research, which revealed that approximately 40% of Russian families own cameras. At the same time, there are significantly more film cameras than digital cameras.
• The modern market is not sufficiently saturated with new generation equipment. There is a fairly high risk of purchasing low-quality products.
• Sales volumes of digital cameras are steadily growing, which indicates that the consumer market is not fully saturated.

Today we can state the following fact: with an increase in the number of camera sales, the need for the provision of photo workshop services is significantly reduced. Photo processing and printing technologies have become more accessible. Almost everyone has an inkjet or laser printer at home. Scientific developments make it possible to obtain high-quality images at home at an affordable price.

Analyzing the industry market in this area, we can conclude that a surge of interest in this type of business is still ahead. These forecasts are associated with an increase in sales of professional equipment. There is no strong competition in the market at the moment. Therefore, my advice to everyone is to get involved right now.

An analysis of competitors suggests that there are not many professional studios in Russia that are ready to compete with European standards. Therefore, when starting your own business in this area, you need to carefully weigh the pros and cons. If you decide to try your hand at creating beautiful photographs, you need to attend courses or seminars of famous artists, learn from them how to take high-quality photographs, try to create a creative atmosphere in your team and try to find a creative approach to each client.

What does it take to open a photography studio?

In order to open a photo studio, it is not necessary to have a license, it is enough to be an individual entrepreneur. As in any other business, it is important to take a responsible approach to choosing premises and recruiting personnel.

Premises and decoration

At the very beginning of a business, it is preferable to rent space for a photo studio.

The location of the salon should correspond to your work preferences. If you plan to carry out only corporate orders, then it is quite possible to use premises in an industrial zone.

To serve private clients, you need to choose a building closer to the city center, close to a large number of people. These could be educational institutions or government agencies. Do not forget about convenient parking spaces - if they are absent, it is unlikely that a wedding procession will be able to drive up to your salon.

The main requirement for the premises for a photo studio is the ceiling height - it must be at least 3 meters, the area - at least 50-60 sq.m. The largest number of square meters will have to be allocated for shooting space. The equipment will take up a lot of space, so you won’t be able to save money. You will also need a place for a make-up artist and an area for the administrator.

It is not possible to convert an ordinary apartment into a professional studio - the height of the ceilings will not allow this. If the ceiling is not high enough, it will be impossible to install lighting for high-quality photography.

The design of the studio will depend entirely on the preferences of the photographer. The walls are usually painted white or gray - the main thing is that they are in the same tone. The windows are covered with blinds or thick curtains - this is necessary for long exposure photography.

The wedding business requires a lot of dedication and significant investment. But, nevertheless, this type business is known for its profitability. , how to open your own wedding salon and make money from it.

Costs and profits

How much does it cost to open a photography studio?

In addition to the costs of opening a studio, you will need to invest some money in equipment, props, furniture and some elements to create additional coziness.

You will have to invest about 250 thousand rubles from your own funds, and you will also have to attract bank loans.

The main assets are:

• camera – about 70 thousand rubles;
• lens – 100,000 rubles;
• flash – 20,000 rubles;
• lighting equipment – ​​150 – 200,000 rubles;
• details - 25 - 30,000 rubles;
• computer and household appliances - about another 80 thousand rubles.

According to approximate calculations, in the first few months you will have to spend about 500 - 600 thousand rubles.

Is it profitable to open a photo studio?

At first, you will work at a loss, since in order to attract customers you will have to reduce prices. A photo studio can only make a profit if it is fully loaded, with an 8-hour working day for the staff and your full dedication.

With proper loading, a photo studio can work up to 12 hours a day within a year. All initial investment will pay off in about a year.

The profitability of a photo studio is about 80% - this is a pretty good figure. With competent and efficient organization of work, in a year you can make a profit of up to 200,000 rubles. per month.

Resume

There are so many good specialist photographers on the market. In order not to make a mistake when choosing personnel, you need to carefully read the resume of the applicant for the position.

A document designated as a “resume” should always be at hand for every specialist. It describes the professional “life” and abilities of the applicant. Finding an employee using this document is much easier.

Thus, a well-drafted business plan for opening a photo studio will allow you to calculate in advance all the pros and cons of this enterprise, and will help in choosing equipment and recruiting personnel.

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* The calculations use average data for Russia

We solve the problem of how to open an interior photography studio from scratch. Given: a creative person who wants to realize the abilities of a decorator Conditions: 700 thousand rubles. Find: profitable business opportunity.

Today photographs are an integral part of our lives. So familiar that it’s hard to imagine how people lived without the ability to capture memorable events in photographs. Now everyone has a smartphone with a camera at their fingertips, with which they take pictures every day. However, most of us still want high-quality, beautiful photographs taken by a professional photographer in a beautiful setting.

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Therefore, it is quite natural that opening a photo studio is currently a promising business idea. Renting a space ready for photography is very profitable. This business requires relatively small investments and can quickly pay for itself. Another plus is its creative focus. After all, thanks to such a project you can realize your creative abilities and prove yourself as a designer.

The photography studio market has undergone enormous changes. Do you remember what photo studios looked like before? A white canvas against which you pose with simple props. Now the interior of photo studios can be considered a work of art. Typically, studios offer several interiors to choose from for shooting. Each interior is clearly thought out, full of interesting locations and details that can be used in shooting. The originality of the design determines whether a person will want to come to the studio for a photo shoot. The interior is the main component of success for a photo studio.

However, in addition to the creative component, the photography business has many organizational aspects that need to be understood in order to open your own photo studio.

How to define a photo studio concept

Planning your photo studio needs to start with clear positioning. What type of service will you provide? There can be two options: you either provide interior space for photographers who shoot there; or organize photo sessions, providing a whole range of services - from providing a studio to makeup and, directly, filming. The first option is less expensive. Here the business owner is focused on creating the interior. The second option is more complex because it requires a whole team of professionals (photographer, makeup artist, costume designer or stylist, administrator), and is more expensive. If the entrepreneur is a photographer, then it is more rational for him to choose the second option. But according to the terms of the task, the entrepreneur - creative personality, who intends to independently design the interior of a photo studio. Therefore, the essence of the project is to provide an interior studio for rent for photo shoots.

How to analyze the photography business market

To analyze the market, it is not necessary to conduct large-scale marketing research. It is enough to find out how many photo studios operate in your city and study their approximate list of services. Your main assistant is the Internet. Today, almost all photo studios have their own website or account in social networks. Look at what interiors are presented there, how much it costs to rent a photo studio, determine their territorial location (Yandex.Maps will help, Google Maps or 2GIS). Based on the collected data, you will be able to plan your business more thoughtfully and create competitive advantages.

To attract clients, you will have to offer something that other photo studios have not yet offered. For fresh ideas and inspiration, look at what's on the market in other regions. You should also understand that your ideas should appeal primarily to your audience. Therefore, we advise you to find out what topic is relevant among the city’s population, what is the demand for existing services. This information will help you avoid unnecessary expenses.

How to calculate how much money you need to open a photo studio

The required investment is one of the most important elements of any business planning. In order to open your own photo studio, you will need from 700 thousand to 3 million rubles. It all depends on the scale of the business, the complexity of the interior, the idea, the city and the premises. For example, if you want to buy the premises in which the studio will be located, the amount will exceed 3 million. But 700 thousand rubles is enough to open a photo studio. You can save on the premises itself - rent it; for staff – limit yourself to studio rental services; interior – carefully consider locations that can be compactly placed in the rented area, and wisely select decorative elements, choosing budget options. You can also save on renovation costs by choosing a room in good condition. By the way, this will save not only money, but also time, allowing you to launch the project faster.

We will return to the money issue later when we plan to fill the photo studio. We are still getting used to the idea that we need about 700 thousand rubles.

How to choose a room for a photo studio

If your studio is located in the city center, this is an ideal option. But achieving this ideal is not so easy: firstly, there are many requirements for the photo studio premises that are not so easy to fulfill; secondly, renting premises in the center is not a cheap pleasure. Therefore, you can consider options located in the city center, but on less traveled streets. Going far, to industrial zones, which will take a couple of hours to get to, is not the best option. It is also impossible to place a photo studio in a residential area, because it does not provide essential services to attract residents of nearby houses. You need to attract people from all over the city, so the most logical choice is the center.

Now let's move on to meeting all the requirements for the photo studio premises itself:

high ceilings - from 3 meters;

studio length is at least 8-10 m;

the required repairs must be cosmetic, otherwise you will spend a lot of money and time on remodeling;

the space should not be divided by vertical beams;

When choosing a floor covering, you should give preference to dark color and high wear resistance. Otherwise, the floor will quickly lose its attractive appearance.

On average, the cost of an 80 sq.m. premises rented in the city center is 50 thousand rubles.

Once the room has been chosen, you can think about the layout. The room needs to be divided into several zones, each of which will house a location for shooting. A good photography studio should have at least three locations. Also, do not forget that in addition to the workspace, you should provide an area for receiving visitors and a toilet.

How to choose the interior of a photo studio

So we come to the main thing - planning the interior of a photo studio. The main character who determines the interior of the studio is the entrepreneur himself. Here he can realize all his creative ideas, give free rein to his imagination and get creative.

It should be noted that, no matter how sophisticated the designers, the most popular are the following location themes:

romantic - they are designed for clients who buy family photo sessions or love stories. Such a location should be of medium size to accommodate a family. Typically, romantic locations are made in light colors, with floral motifs;

stylish locations that are popular among younger audiences. The design style is close to loft or modern and is most often decorated in dark colors;

the third room is usually called the "chameleon" because its interior changes for seasonal filming. Here you will have to change the environment frequently, which will allow you to re-attract clients and invite new clients on the eve of various events. Typically, locations are based on the theme of the seasons.

For inspiration, we have collected several interesting interior concepts for decorating a photo studio.

You can support the romantic style with a chic hanging bed decorated with a canopy and flowers. It looks very beautiful and gentle. Miniature swings will also look interesting, which will help create lively shots in motion. But a romantic interior does not have to be in light colors. A country style location - a hayloft, a romantic inscription on a wooden wall and a mini-picnic - will look stylish and unconventional. Why not romance?

Within the walls of a photo studio you can imitate the space of the street. For example, equip a cozy courtyard with a beautiful door, a veranda or a fence covered with grapes, a bench and a bicycle left near it.

To maintain a stylish loft, you can make a brick wall or a gradient background that imitates plaster. A chalk board will be an interesting addition - inscriptions and drawings on it can set the mood of the photo; designs made from light bulbs that look good in the frame; stylish armchairs and step-ladder racks.

Ready ideas for your business

You can provide creative details that make the interior special. Attach a bicycle to a brick wall, decorate a window in an unusual way and turn it, for example, into a porthole, “grow” a magic tree in the studio, cover one wall with different wallpapers, creating several backgrounds for photographs. It is also important that the interior contains many interesting details that clients can interact with (books, pillows, musical instruments, three-dimensional letters, etc.).

How to equip a photo studio

There will be a minimum of lyrical digressions here - only dry numbers.

Renovation of the photo studio premises - 150 thousand rubles.

Equipment - 150 thousand rubles, approximate list of equipment: light sources (from 4 pieces), umbrellas for transmission and reflection, curtains, attachments for reflectors, synchronizers, mounting installations, stands, herons, tripods. If you are afraid of incomprehensible names, you can contact companies that provide ready-made sets of equipment for photo studios. To choose the right equipment, you can consult a professional photographer.

Decorations – 250 thousand rubles.

Business registration – 20 thousand rubles.

Rent of premises – 50 thousand rubles.

Total: 650 thousand rubles.

How to legalize a photo studio

While our studio is being renovated and decorated, we can take care of organizational issues. First, you should register your business. For a photo studio, the LLC or individual entrepreneur format is suitable - it all depends on your personal plans. It is safer to register an LLC, but registering an individual entrepreneur is much easier. As an individual entrepreneur, you will be able to conduct basic accounting and choose a simplified tax regime. As for the registration of activities according to OKVED, code 74.2 (Activities in the field of photography) is suitable for a photo studio - it includes several subsections.

To operate a photo studio, you do not need to obtain any licenses; a standard package of registration documents is sufficient. But it is required to obtain permission from the fire inspectorate to open a photo studio in the selected premises.

Ready ideas for your business

It is also worth mentioning inspections, which sometimes frighten entrepreneurs. Photo studios do not belong to the category of the consumer market that inspectors are closely interested in. Therefore, there should be no difficulties with the control authorities. The main thing is to keep the premises clean and tidy and provide high-quality services.

Another important issue is the search for personnel. A photo studio requires at least 2 people for the position of administrator who will work in shifts. If you want to save money, you can become one of the administrators, reducing labor costs. The average salary of one administrator is 25 thousand rubles. You will also need to hire a cleaner who will monitor the cleanliness of the premises. It does not have to be included in the staff.

How to advertise a photo studio

Promotion of a photo studio is usually carried out via the Internet. Beginning entrepreneurs place special hopes on social networks. And for good reason. Practice shows that Instagram gives the greatest return when managing your account properly. After all, the photo studio business is based on high-quality photographs, so this resource is best suited for promotion.

First, you need to photograph the studio locations yourself, and in the future you can ask photographers to use their work to demonstrate the locations. Contacts, examples of work, decoration options, information about promotions, and reviews should be posted on social networks.

You can promote your studio through collaboration with photographers. And the now fashionable word “collaboration” would be appropriate here. What is their logic? You independently invite photographers to shoot in your studio, in exchange for providing the location, he undertakes to post information about you in his account. Essentially, this is an association for the purpose of mutual benefit: the photographer gets a photo shoot in a beautiful interior, and you get advertising for your photo studio.

You can also attract customers with profitable promotions and offers. Organize a drawing for a certificate for a photo shoot in your studio; provide a discount on certain days; Organize a promotion to support family photo sessions at a discount. All these actions will have a positive impact on the promotion of your studio.

When planning a business, most entrepreneurs focus on two parameters: required investments and profit. It's time to ask the question - how much can a photo studio earn?

To give a specific answer, you need to determine the cost of services. To do this, we look at the prices that competitors set. Each city has a different price level. But on average, 1 hour of renting a photo studio will cost 1,300 rubles. You can count on 120 hours of rented filming per month (that is, approximately 4 hours of filming per day). In this case, the revenue will be 156 thousand rubles. Then the net profit will vary in the amount of 70-80 thousand rubles. During weddings and New Year's holidays, this amount can increase significantly due to increased demand. With an average monthly profit level of 100 thousand rubles, you can recoup the investment after 10-12 months of work.

How to assess the risks of a photo studio

Any business involves risk. You should take into account all possible difficulties that may arise when opening and operating a photo studio. This will allow you to quickly respond to threats or avoid them altogether.

The first risk is outdated props. The specifics of the photo studio’s work involve constant update locations and props. Irrelevant, out-of-fashion props are unlikely to decorate the photo and interest the client. Therefore, the owner of a photo studio should always be on trend - monitor trends and change the content of the studio in a timely manner.

Ready ideas for your business

The next type of risk is increased competition in the market. To reduce the impact of this risk, it is necessary to regularly invest money in marketing, improve the level of service, conduct competent work with clients, and create unique offers on the market.

Another risk is the seasonality of business. In the summer months there is a decrease in demand, but the most active months for photo studios are November, December, February and March. To minimize the risk, during low sales, organize competitions for free photo shoots and distribute gift certificates. You can also expand the list of services. For example, rent out a room for holding any events (birthdays, master classes, etc.).

Thus, you can determine the main advantages and disadvantages of opening your own photography studio. After weighing all the pros and cons, you can make a final decision about opening this business.

Table 1. Pros and cons of opening a photo studio