How to promote a company in Yandex. Promotion in Yandex Maps and Google Maps

Yandex is the No. 1 search engine on the RuNet. For many years now, it has held the leadership in terms of audience size on the Russian-language Internet among all search engines. If you manage to raise your site to the TOP of Yandex search, you will be able to attract more quality traffic than from Google or any other search engines.

Yandex ranking algorithms accurately build search results based on the region from which the request came. This gives you an influx of targeted customers from your city. The user will always be able to find you and make a purchase. By working on SEO promotion of your website in the TOP of Yandex, you will significantly increase its effectiveness by attracting an interested audience.

Stages of work

1. Drawing up a promotion strategy

As part of search engine promotion of websites in Yandex, we develop an individual strategy for each project in accordance with the customer’s goals to achieve the best result. You get:

• target audience analysis;
• study of major competitors;
• demand forecast;
• identifying ways to get the most out of your investment;
• compilation semantic core and query clustering;
• other necessary work.

2. Technical optimization of the site

We eliminate technical errors of the site for maximum indexing of the pages of your resource. You get:

• adjusting robots.txt and sitemap;
• mirror adjustment;
• troubleshooting site errors;
• redirect setup;
• checking the correct operation of 404 errors;
• other necessary work.

3. Text optimization of the site

We create texts for your website that will be of interest to users. Our copywriters take into account the requirements of new search engine algorithms and write texts according to the principles of LSI (a method of indexing text content in which topic-related lemmas and synonyms have weight keywords and so on). You get:

• drawing up technical specifications for texts and meta tags;
• development of meta tags;
• writing unique and interesting texts;
• other necessary work.

4. Improved usability

We make the site as user-friendly as possible so that more and more site visitors want to become your clients. You get:

• creating a convenient internal linking(linking internal pages site);
• optimization of page loading speed;
• selection of easy-to-read font, text color and page background;
• other necessary work.

5. Study of commercial factors

Yandex takes into account the quality of presentation of goods or services on the website. Based on an analysis of competitors in the TOP 10, we determine commercial factors that are significant for sites in your niche in order to increase the number of conversions. you get

• adding a contact page;
• directory structure optimization;
• details of product cards or a more complete description of services;
• providing information about payment and delivery;
• placement of other commercial elements on the site.

6. Mobile SEO

• We create a website version adapted for any device for better ranking in mobile search results. You get:
• creating an adaptive version of the site;
• optimization for mobile devices;
• Maximum simplification of the ordering and payment process;
• promotion mobile version site.

You will also receive

We work with additional Yandex services to provide additional traffic.

• We monitor the indexing of website pages using Yandex.Webmaster tools
  This allows you to know exactly when a search robot visits the pages of your resource, which ones it indexes more often, and which ones less often. Based on this information, we make adjustments to the initial strategy and change promotion methods if necessary.
• We indicate the regional affiliation of your resource using Yandex.Webmaster, Yandex.Directory and Yandex.Catalog
  This increases the efficiency of regional promotion: the search engine determines that the site belongs to a specific region/city (Moscow, Ryazan, St. Petersburg or any other), so that users from your city find your resource by entering the query they are interested in in the search bar.
• We improve snippets using Yandex.Catalogue, the “Products and Prices” service, micro markup
  Such snippets will attract the attention of users: they contain everything available extensions and additional information.
• We install a Yandex.Metrica counter to evaluate traffic and analyze user behavior.

We collect statistics on the depth of page views, bounce rates, targeted actions, popular products and other information in order to make timely changes to the technical side of the site or content and thus increase conversion.

Hi all! In this article I present to your attention a 100% working case for driving a website into the TOP 3 of Yandex with virtually no material costs, i.e. almost free. In light of the fight against spam and purchased links, recently it has become much more difficult to promote sites in Yandex, and in other PSs too. 100,500+ articles have been written on this subject, all pouring from empty to empty the same assumptions and statements. So to speak, one wrote it, the rest rewrote it without thinking, and here you have public opinion on this matter. Is this true? Let's dispel this myth together and see how it really is.

A short introduction, and then everything is brief with pictures and point by point. So, like many SEOs and webmasters, I have my own projects in addition to client projects, which also bring in good income. In my case, this is income from affiliate programs. For one of these affiliate programs, I wrote 4 articles, tailored them to different keys, and after a couple of months the whole thing began to generate income. Naturally, I tracked positions and sometimes looked at competitors in the search results. And then, at one fine moment, a site appeared in the Yandex search results and actually came out on top. Those. pushed me according to the most “fat” queries.

I had an affiliate program to attract users to the InstaPlus service. Accordingly, the request is registration in instaplus. Below, in the picture you can see Yandex output for this request. In the first position is the service itself, then this friend and then only me, although before I was in second place.

I can’t say that I don’t care and that, like, everyone earns as much as they can... No, this really puzzled and stressed me. Many people decide to earn extra money on the Internet. For this they work tirelessly, write useful texts, draw beautiful pictures, do everything as indicated in the “Recommendations for creating websites” from Yandex. And someone decides to go “Against everyone” and do everything their own way minimal costs and ignoring all recommendations. And so, after some thought, I decided to analyze this site and see how he did it. After a more or less in-depth audit, I was really blown away! All common truths collapsed in an instant. I even respected the person who did it. I could keep quiet and use this method to put forward commercial requests to the TOP of Yandex, but I consider it my duty to burn the topic to tell you how it all works. Let's go point by point.

Website promotion in the TOP of Yandex

Buying a domain name

Everything is simple here, you need to select it as close as possible to the request domain name. As you can see, my friend didn’t bother for a long time, but simply added reg to the domain name of the service itself - instaplus-reg.me. Here he had to spend money. According to RU-CENTER, registering a domain in the .ME zone costs 790 rubles.

Hosting and website creation

At this stage I may be wrong about the prices, but I think everything here is free. He created a free demo site based on the website builder simple-different.com/ru/. At most, you had to fork out money for hosting, but there are a lot of options on how to do it for free. With the site itself, content and design, everything is simple. The most difficult thing is the registration form, it takes about 15 minutes to set up;). The rest is a matter of technology, a simple copy-paste of materials from the donor’s website, for those interested, here is the link - https://instaplus.freshdesk.com/support/home. This is the first violation of the Yandex commandments for webmasters - “Create sites with original content or services.”

In terms of internal optimization, everything is simple, minimal robots.txt and sitemap.xml. 301 redirect from www to without www is present. Double home page is present, but apparently no one cares. The meta tags are filled in, see the screenshot below.

In principle, that’s all there is to creating a website. You can do it in 30 minutes.

External website promotion

I bought (rented), I can assume that there are 9 pieces of excellent and inexpensive SEO links, see screenshot.

Analysis external links carried out using the service. All links such as “likes” Yandex are placed in footers and sidebars (see screenshots)

And so on for all the links. This is the second, malicious violation of Yandex rules - the use of SEO links. Read about SEO links and find out. what they are can be found by following this link https://yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.html.

Bottom line

As a result, in just a month this site is in the TOP 3 for queries: etc. Cool! People flocked to register on the service, they paid money to the service, and the service deducted referral fees. Easy money!

So, as I see, Yandex recommendations do not work at all. Nothing changes and with the help of simple methods it’s easy to push any GS into the TOP. It's a shame for other people who actually work. But I’m also happy for this comrade, really well done, he bent everyone over 😉

The new Yandex algorithm works based on neural network. It learns from examples of user queries and selects answers based on the meaning of the text on the page. This means, in particular, that it will be much more effective at working with non-standard queries when users themselves are not sure what the name of what they want to find is called.

So, you can ask a query, for example, “a film where a blind man drove a Ferrari” - and Yandex will return Kinopoisk with the film “Scent of a Woman”.

In addition, the algorithm also works with pictures. It analyzes the content of the image and selects the required option based on it, and not just from the description in the tags. This completely changes the ranking, and many optimizers are worried about how website promotion in Yandex will transform. We tried to understand what the changes threaten.

Consequences of "Korolev"

Our experts Denis Shubenok and Mikhail Volovich told how the new algorithm will affect search engine promotion, and how it will now be possible to promote a site in Yandex.

How can a new algorithm affect SEO?

Mikhail Volovich: The cutting edge of the new algorithm, like Palekh before it, is directed in a completely different direction - in a sense, the opposite of SEO. Yandex mainly focuses on non-trivial queries for which there are no obvious relevant answers (as in the case of the film where a blind man drove a Ferrari). And SEO deals with those queries for which there are thousands of ideal answers. Because hundreds of optimizers and webmasters on their websites created a special page for each of your individual requests, and then worked diligently fine tuning its relevance. In this commercial zone, search engines solve completely different problems. There is no need to search for relevant answers, or even choose the most relevant one. Here, among hundreds of fairly relevant candidates, you need to choose the best one based on some other, for example, commercial criteria.

However, “Korolev” is not an additional search module, but a change in the entire algorithm, starting from the very early stages of the preliminary selection of candidates for ranking. Therefore, it will one way or another affect all requests, including those in the commercial zone. We are likely to see some changes in the weights of commercial and text factors, although they are unlikely to be global. Promotion under Yandex as a whole will not change.

Who should expect changes and what?

Denis Shubenok: So far, no one knows how exactly the algorithm will affect the search results of specific sites. It was launched two days ago, and during this time the results are impossible to track. Especially considering that Korolev works on the basis of a neural network, which accumulates data and adjusts the work with each request. We have now started collecting information on all our projects, and in about a month we will be able to write a detailed report on how promotion in Yandex has changed, if it has changed.

As we currently assume, there will be no important changes. But we can expect some redistribution of traffic towards large sites. Korolev is designed for complex, mostly low-frequency information requests, and sites that can afford to create a lot of content will benefit from its work.

Is it so important now to collect a semantic core?

Mikhail Volovich: Search engines, willingly or unwillingly, shape the Internet. In the ecosystem formed by Yandex and Google, all your competitors create a perfectly relevant page for each query that interests you. Even if Yandex’s ideas about relevance change greatly after “Queen”, which is unlikely, competitors will not go anywhere and will quickly adjust their pages to the new ideal of relevance. Of course, you may get lucky and, due to some requests, your site will take off on its own. But the rest will still have to be worked on.

I’m afraid that for SEO the name “Korolyov” will turn out to be symbolic not at all in the sense that Yandex had in mind. This is the city on Yaroslavka that is impossible to get to without traffic jams.

Will traffic increase due to associated requests?

Mikhail Volovich: Hardly. But you will need to pay close attention to query clustering. One of the innovations announced by Yandex is taking into account the “semantics” of other requests that lead to this page.

Yandex is the No. 1 search engine on the RuNet. For many years, it has held the lead in terms of audience size on the Russian-language Internet among all search engines. If you manage to raise your site to the TOP of Yandex search, you will be able to attract more quality traffic than from Google or any other search engines.

Yandex ranking algorithms accurately build search results based on the region from which the request came. This gives you an influx of targeted customers from your city. The user will always be able to find you and make a purchase. By working on SEO promotion of your website in the TOP of Yandex, you will significantly increase its effectiveness by attracting an interested audience.

Stages of work

1. Drawing up a promotion strategy

As part of search engine promotion of websites in Yandex, we develop an individual strategy for each project in accordance with the customer’s goals to achieve the best result. You get:

• target audience analysis;
• study of major competitors;
• demand forecast;
• identifying ways to get the most out of your investment;
• compiling a semantic core and query clustering;
• other necessary work.

2. Technical optimization of the site

We eliminate technical errors of the site for maximum indexing of the pages of your resource. You get:

• adjusting robots.txt and sitemap;
• mirror adjustment;
• troubleshooting site errors;
• redirect setup;
• checking the correct operation of 404 errors;
• other necessary work.

3. Text optimization of the site

We create texts for your website that will be of interest to users. Our copywriters take into account the requirements of new search engine algorithms and write texts according to the principles of LSI (a method of indexing text content in which topic-related lemmas, synonyms of keywords, and so on have weight). You get:

• drawing up technical specifications for texts and meta tags;
• development of meta tags;
• writing unique and interesting texts;
• other necessary work.

4. Improved usability

We make the site as user-friendly as possible so that more and more site visitors want to become your clients. You get:

• creating convenient internal linking (linking internal pages of the site with links);
• optimization of page loading speed;
• selection of easy-to-read font, text color and page background;
• other necessary work.

5. Study of commercial factors

Yandex takes into account the quality of presentation of goods or services on the website. Based on an analysis of competitors in the TOP 10, we determine commercial factors that are significant for sites in your niche in order to increase the number of conversions. you get

• adding a contact page;
• directory structure optimization;
• details of product cards or a more complete description of services;
• providing information about payment and delivery;
• placement of other commercial elements on the site.

6. Mobile SEO

• We create a website version adapted for any device for better ranking in mobile search results. You get:
• creating an adaptive version of the site;
• optimization for mobile devices;
• Maximum simplification of the ordering and payment process;
• promotion of the mobile version of the site.

You will also receive

We work with additional Yandex services to provide additional traffic.

• We monitor the indexing of website pages using Yandex.Webmaster tools
  This allows you to know exactly when a search robot visits the pages of your resource, which ones it indexes more often, and which ones less often. Based on this information, we make adjustments to the initial strategy and change promotion methods if necessary.
• We indicate the regional affiliation of your resource using Yandex.Webmaster, Yandex.Directory and Yandex.Catalog
  This increases the efficiency of regional promotion: the search engine determines that the site belongs to a specific region/city (Moscow, Ryazan, St. Petersburg or any other), so that users from your city find your resource by entering the query they are interested in in the search bar.
• We improve snippets using Yandex.Catalogue, the “Products and Prices” service, micro markup
  Such snippets will attract the attention of users: they contain all available extensions and additional information.
• We install a Yandex.Metrica counter to evaluate traffic and analyze user behavior.

We collect statistics on the depth of page views, bounce rates, targeted actions, popular products and other information in order to make timely changes to the technical side of the site or content and thus increase conversion.

Microfinance company
bistrodengi.ru

In less than a year, the site team has achieved impressive results. Compared to the previous year, the number of visits increased by 12,000. One of the most important indicators for any commercial platform - conversion - doubled. This result, of course, met all our bold expectations. We thank the site team for their professionalism, responsible approach and high results. We are ready to continue successful cooperation.

Car rental in Dubai
rentacardubai.ru

Medical website
mamoclam.ru

For more than two years of work, site specialists have achieved only positive results: they increased search traffic by 7.5 times (from 451 to 3387 visitors per month) and the overall visibility of the project from 6% to 20% for promoted queries. We consider this result worthy and recommend the site team to everyone who is looking for skilled and experienced search engine optimization specialists.

Site specialists have been working on our website for almost a year, since March 2018. Within a year of working under this scheme, we managed to double the traffic to the site. The overall visibility of the site in the search engines Yandex and Google has also increased greatly: from 3% at the start of work to 28% in February 2019 - this result cannot but rejoice and in fact proves that we turned to a professional and responsible company!

Online store of stun guns
shocker.ru

We have been cooperating with the site for more than one and a half years. During this period, the company's employees carried out a lot of diverse work that yielded positive results. Overall search traffic has almost doubled. The number of queries in search engines has also increased significantly: more than four times. There were 90 queries on Google in August 2017, now there are 141. Overall visibility has increased from 39 to 71 queries. We believe that this is a very successful result.

Chain of auto components stores
amper.online

Since October 2018, we have trusted the company with website promotion in search engines and are very pleased with the process and results. The optimizers selected a strategy that, even in a short period of time, helped our online store improve its visibility in search. The position of our site has been growing steadily since the start of optimization work. Search traffic has increased significantly. We set a good pace, and this was immediately reflected in the applications; there were significantly more of them!

Internet discounter
garden-mall.ru

We express our gratitude to all employees for carrying out work on search engine promotion and optimization of our website. Thanks to the cohesive work on the site, it occupies a leading position in popular search engines. The website company met all our expectations and completed its tasks in full accordance with the requirements. We hope for fruitful and successful cooperation in the future. We wish your company good luck, development and prosperity!

We are very pleased with the manager's work - we get detailed reports, consultations on all emerging issues, we see how quickly the assigned tasks are completed. We are satisfied with the result. In just 2 months of website promotion, the audience doubled (256%)! The site’s specialists managed to bring 63 targeted queries into the TOP 10 of Yandex, 28 targeted queries into the TOP 10 of Google, half of which are in 1st place.

Online shoe store
obuv-ras.ru

Beneficial cooperation with the site company brought noticeable improvements to the site http://www.obuv-ras.ru/ - traffic and sales are growing every day. More than 28,000 views per month, displaying more than 75% of target queries in the TOP 10 search engines Yandex and Google. We hope that in the future such interaction will allow us to achieve even greater results!

Car service
solis-auto.ru

Many thanks to the website company for promptly bringing our website solis-auto.ru to the leading positions in search engines. Having shown that they can be trusted, I give them new task to promote another website.

Design and engineering company
merlin-project.ru

The design and engineering company “Merlin-Project” expresses deep gratitude to the company’s website specialists for providing services for optimization and promotion of www.merlin-project.ru. An individual approach to clients, understanding of the customer’s requirements and wishes, prompt problem solving and high efficiency allow us to judge the high professionalism of the site team. The site team always responded promptly to our requests and completed the work on time. We consider the site's employees to be professionals in the field of search engine promotion and fully trust their experience.

Manufacturing company
tekarte.ru

Separately, I would like to emphasize the partnership qualities of the company during 8 years of collaboration. The site is supported and developed in a timely and competent manner, which relieves our organization of many complex tasks.