Of course, if possible, you should do website promotion yourself. It will be significantly cheaper and will generally provide longer-term results. In this article we will look at the main points and nuances of how and where to start promotion. The emphasis is on free promotion, but you can use the services of a company that offers professional SEO website promotion services.
A lot of information has been written about how to promote websites on the Internet, but there is no magic algorithm by which you can achieve results quickly and without the basics. The only thing we can definitely do well and we know that it will bring a 100% plus: writing interesting content presented in a high-quality form for the user. And then there’s work to constantly improve this content.
Alas, almost any website requires constant work. If you stop adding new materials and leave the old ones without improvements, then after 6-12 months a gradual stagnation and decline in positions will begin. Plus, competitors are not asleep and are creating better and better content.
What is the purpose of SEO website promotion?
The main goal of SEO promotion is to improve the visibility of the site (positions) for key queries in order to increase targeted traffic. I want to emphasize precisely that you need to look only for thematic keywords. Not targeted traffic will bring nothing but extra numbers to the attendance counters.
The purpose of website promotion is not only to improve visibility, but to generally improve the project.
Before you start reading the manual, I want to make a note that the time frame for website promotion is many months. hope for quick results not worth it: what are the real terms of promotion.
Website promotion from scratch - step-by-step instructions
1. A good domain is the foundation for the further success of the project
It is advisable to start website promotion by choosing a beautiful domain name. As the history of the Internet continues to grow, it is likely that the chosen domain has already been used by some webmaster before. There's nothing wrong with that. It is only important that it was not previously filtered by search engines. The search engine's domain history is saved. If there were previously sanctions on it, they can be automatically transferred to your project. If the domain is clean and has some age (for example, a couple of years), then this is a positive thing.
When choosing a domain name, you should consider the following nuances:
- The domain must be in Latin (i.e. it is not advisable to buy Cyrillic versions of s.rf, .rus)
- The domain must correspond to the language zone (for Russia this is .ru, but .com is also allowed)
- The domain must contain a keyword or entry written in Latin (prodvizhenie-sayta.ru, taximsk.ru, etc.)
- Absence of a dash in the name (of course, this is not critical, but if possible it is better not to use a dash)
- The domain name is short and memorable
- Check in the web archive and in the search whether this domain has already been registered previously (just in case)
It is also very important to register a domain in your name with real passport data. Otherwise, the domain may be lost during data verification, which sometimes happens.
Why is it worth thinking about a good domain right away? Because changing the address afterwards is more problematic. Setting up a 301 redirect when changing the URL is not difficult, but moving is a small risk. It’s just that search engines are not catching something as it should be.
2. Specifications
The site must satisfy the basic technical requirements. For example, loading times should be better than most other projects. This mainly depends on the availability of large photos, scripts, engine, hosting and server settings. The faster the speed, the better.
2.1. Site engine
Engine choice is a huge topic of discussion. All CMS have their own problems and advantages. An ideal website can only be completed with the help of a developer and optimizer with additional costs for development.
A good engine should at least have functionality that allows you to change the tag
, meta description tag, headings <h1>on any page. Website promotion is inconceivable without setting these key meta tags. Moreover, they can be easily done independently without the involvement of optimizers.</p>
<p>It is also important that the engine does not generate duplicates.</p>
<h4>2.2. Good hosting</h4>
<p>Hosting should be located on the server that is closest to the site's region. You can better find out this information from your hoster. This is a desirable requirement, but stable operation and server response speed are much more important. I advise you to read:</p>
<p>You need to use reliable and proven hosting services and then there will be no problems with this point.</p>
<h4>2.3. Secure protocol - https</h4>
<h4>3.3. Mobile version of the site</h4>
<p>The presence of a mobile version always has a positive effect on ranking even in PC search results. On <a href="https://sonre.ru/en/princip-raboty-sotovoi-svyazi-dlya-chainikov-kak-rabotaet-sotovaya/">at the moment</a> There is a separate main issue and a separate mobile one. Of course, they are similar in many ways, but there are differences.</p>
<p>Search engines count behavioral factors and summarize them for both desktop and mobile versions. As a result, due to poor behavioral <a href="https://sonre.ru/en/mobilnyi-telefon-nokia-asha-309-radio-mobilnogo-ustroistva-predstavlyaet/">mobile devices</a> the project as a whole sags in all requests.</p> Note <p>Instead of <a href="https://sonre.ru/en/chto-takoe-skaip-id-chto-takoe-id-v-skaipe-i-kak-ego-naiti-mobilnaya/">mobile versions</a> most implement adaptive layout. Depending on the width of the browser screen, the site automatically adjusts the necessary styles for ease of perception.</p>
<h4>3.4. Fast site loading speed</h4>
<p>The site should load quickly. The issue of direct loading relates to hosting and html code. Are the styles described in <a href="https://sonre.ru/en/kak-bystro-delat-skriny-na-kompe-kakoi-klavishei-delat-skrinshot-net/">separate files</a>? Script descriptions? Is css and js compression enabled? How big are the pictures and how compressed are they currently?</p>
<h4>3.5. Minimum number of external links</h4>
<p>There should generally be few external links on the site, otherwise why transfer traffic to someone else's site? Anyway everything <a href="https://sonre.ru/en/pervye-shagi-v-poiskovoi-optimizacii-simple-machines-forum-udalyaem-kopirait/">external links</a> need to be marked with the attribute in order not to transfer static weight to them.</p>
<h4>3.6. Micro markup</h4>
<p>Semantic core of the site</span>- This <a href="https://sonre.ru/en/chto-daet-vip-v-minecraft-komandy-minecraft-polnyi-spisok-komand-dlya-singla/">full list</a> key queries for which the project is planned to be promoted. This is important, because if you have a clear idea of what to write about in advance, you can much better design the overall structure, product catalog, etc. The closer this structure is to the real needs of users, the greater success the site will achieve in the future.</p> Example <p>There is an online store about outerwear. It is logical to divide products into global categories “children’s jackets”, “men’s jackets”, “women’s jackets”. You can further divide these categories into seasons: “children’s winter jackets”, “children’s spring jackets”, etc. Then you can place the children's jackets on the floor. For example, “children's winter jackets for boys”, “children's winter jackets for girls”. Then you can also break it down by material of manufacture and country of manufacture.</p>
<p>Thus, we create sections on the site that users actually request in <a href="https://sonre.ru/en/sdelat-yandeks-startovoi-v-eksplorere-kak-sdelat-yandeks-startovoi/">search engines</a> Oh. Thus, we have an extensive pool of queries that are actually requested by users and we can promote them. And those resources that did not take care of this will have problems with behavioral ranking factors, with usability, and in general their traffic will be less due to poor visibility in the search results.</p>
<p>Naturally, when collecting semantics, you need to check the frequency of queries so as not to deliberately promote the site for those keywords where there are no queries.</p>
<h3>4. High-quality internal content - content</h3>
<h3>6. Improving snippets in search results</h3>
<p>External links are worth buying for promoted pages, as well as for main sections. This increases the static weight. It is almost useless to wait until the site is referred to by natural links, since commercial projects are rarely referred to at all. Therefore, optimizers buy links on their own.</p>
<p>Changes made today will be indexed by the search engine only after a month (on average). After which the output should be updated and only then will it be possible to see the results. It’s best to study the changes made after 2 months to be sure that the PS noticed the changes and took them into account in the ranking.</p>
<p>I advise you to rank all queries by their frequency and, first of all, improve high-frequency and mid-frequency queries. In addition, you need to pay attention to current positions. If the request is very far outside the top 30+, then it should be postponed for now. It’s better to get to the top of queries that are already in the top 30. This will be the most effective investment of your time and money, because the result can be achieved in the foreseeable future and receive traffic. Such requests are easier to move to the top.</p>
<p>It is impossible to describe all the intricacies of promotion in one article. We looked at the basic things that every website needs. The most important thing in promotion is the constant improvement of the site and working with traffic. This is the only way to achieve outstanding and sustainable results.</p>
<p>", we have come close to the topic <b><span>SEO</span>
</b>.
</p>
<p>I decided to open this section. Here it is open.</p>
<p>Having started digging in this direction, I found many sites whose topics are in one way or another related to SEO. But what I didn’t like most of all is that few people write clearly, namely in a way that would be understandable to an ordinary person with no experience.</p>
<p>In the "" section we will look at the following, by studying which you will be able to independently promote websites, saving your time and money.</p>
<p>It is also planned to open sub-sections that will be interconnected and form an integral part of this section. For example, the subcategory “SEO - terms” - naturally: load a person with all</span><b> <span>SEO terms</span>
</b><span>at a time - it turns out to be as easy as shelling pears. I myself came across a list of SEO terms and, roughly speaking, when I read the 20th or 25th term, I no longer remembered the previous ones. So everything will be as planned. Terms will be replenished and issued in portions as the study of this area progresses.</p>
<h2></h2>
<p>The question on the agenda is:</p>
<p><b><span>Where to start studying and applying</span> SEO for the site?</b>
</p>
<p>From the previous lesson</span>" <span>"
</span><span>we know that</span><b>SEO</b> - <span>This</span><span><b><span>set of events</span>
</b>
</span><span>carried out both on the site itself and outside of it, aimed at improving the position of this site in search engines.</p>
<p>From this definition, one can draw a logical conclusion that there is: <b><span>Internal optimization</span>
</b> And <b> <span>External optimization!</span>
</b>
</p>
<p>So - let's take a proverb from life, which is very suitable in our situation: " <b>To change the world, start with yourself!</b>". This principle also applies in</span> SEO.</p>
<p>Which means <b><span>you need to start with internal website optimization</span>.
</b> And the sooner you do this, the better for your site and its initial promotion in search engines. I want to say right away that this is a very labor-intensive process that, with the right approach, gives a good result.</p>
<h2></h2>
<p><img src='https://i0.wp.com/bigmon.net/uploads/posts/2011-05/1306678841_urok3.jpg' height="195" width="260" loading=lazy loading=lazy></p>
<p>From previous lessons on SEO, we found out: "</span>" And " ".</p>
<p>And with this lesson, we begin to directly prepare the site for optimization. And since all our actions will occur with the site - <a href="https://sonre.ru/en/korrelyacionnaya-matrica-dlya-faktornogo-analiza-podgotovka/">this preparation</a> refers to</span><b><span>internal optimization</span>
</b><span>. So to speak, the first steps.</p>
<p>The very first point of this optimization is the compilation of " <b>Startpoints</b>"(startpoints - from English. Starting points!).</p>
<p>What is " <b> ?
</b>"
</span>- Essentially, this is a website page that has the most complete description of your resource, category, etc. The site navigation is often well planned and developed on this page; the material on this page is compiled in such a way as to maximally attract and retain the user on your site!</p>
<p><b>StartPoints</b> maybe several. Depending on the volume of your resource. And that's not only <a href="https://sonre.ru/en/registraciya-v-socialnoi-seti-odnoklassniki-novogo-polzovatelya/">home page</a> Your site, but also other pages that may describe your site or even its sections. It is these pages that we will compile with you and promote in the future.</p>
<p><b><span>There is even a saying:</span>
</b> "
<span>They greet you by their clothes! And they escort you according to your mind!</span>".
</p>
<p>So let's create a good website template and add a little intelligence to it by highlighting the most important things in your resource using <b>StartPoints</b>.
</p>
<p><b>Let's look at an example...</b>
</p>
<h2></h2>
<p><img src='https://i1.wp.com/bigmon.net/uploads/posts/2011-06/1309167619_urok4.png' height="323" width="355" loading=lazy loading=lazy></p><p>And so we created StartPoint pages, and things came close to optimizing the site - but here’s a dilemma! Which direction should we go?</p>
<p>And that’s why today we will talk about search engines. Why do we, as SEO optimizers, need this? Knowing the basic principles of how search engines work, you and I will have an idea of how exactly this happens. <b>site search</b> according to certain requests, how it is produced <b>site quality assessment</b>, <b>its relevance</b> to the search query and its <b>ranking in <a href="https://sonre.ru/en/chto-takoe-personalizaciya-poiskovoi-vydachi-personalizirovannyi/">search results</a>
</b>. This knowledge will help us in the future to properly optimize sites for search engines.</p>
<p>To begin with, I want to point out one introductory one that search engines use and which we will use today in our lesson:</p>
<p>1. <b>Document</b>- this is an internet page! Having a unique address, the so-called <b>url.</b>
</p>
<p>Search engines</span>- we are accustomed to considering Internet pages as documents that have some kind of content. Let's say you created an Internet page about yourself! You have one page; for a search engine it is one document. If you have several pages on your website, then for a search engine these are several documents. Here's a little introductory note, and now let's continue.</p>
<p>Let's start with a definition: <b> <span>What is a search engine?</span>
</b>
</span> <b>"What is a mathematical model?"</b>
</p>
<p><b><span>Mathematical model</span>
</b>- This is an attempt to describe a certain process, action or object with a mathematical formula.</p>
<p>Well, I think everyone watched the movie “The Matrix” - and so, it was there that the plot was built in the style that our life and our world are all a mathematical model. And the main character of "Neo" is an error that has crept into the mathematical model of the world! It was a humorous but vivid example of a mathematical model.</p>
<p>Today, many companies try to express any process, any routine human actions with a mathematical formula in the form of some kind of mathematical model. What does this give them? Naturally, replacing a person with a machine (computer, robot). You and I have already seen many times through scientific channels, let’s say a machine assembly line. The lion's share of work is done by robots instead of people. And this is all thanks to the fact that a person managed to describe routine processes (that a person does) with a formula. And having a specific mathematical formula, we can easily enter it into the computer and give a command to execute this mathematical formula.</p>
<p><b><span>Search engines are no exception either.</span>
</b>, they use mathematical models to solve two important problems. Namely:</p>
<p><i>Are you new to SEO and don't know where to start? We present to your attention a short guide for beginner SEO optimizers.</i></p>
<p>After reading this article, you will have a clear idea of what you need to do and where to move next.</p>
<p>Let me start with the most important Golden Rule, which always works when you are introduced to something for the first time.</p>
<p>When reading an article like this, don't distract yourself by thinking about some of the underlying topics. Just try to follow the author's thoughts. Leave questions like “WHY” and “HOW” for later.</p>
<p>Hope you're ready! Let's move on...</p>
<h2>How to Get Started with the SEO Guide</h2>
<p>As described above, the purpose of this guide is to give beginners an idea of <a href="https://sonre.ru/en/seo-dlya-nachinayushchih---osnovy-poiskovoi-optimizacii-chto-takoe-seo-optimizaciya/">search engine optimization</a>. I did some research and tried to answer some important questions.</p>
<p>I'll start with the first and most important question.</p>
<h2>What is search engine optimization (SEO)?</h2>
<p>SEO is a combination of strategies that aim to increase the visibility of a website and improve its positioning in search engines. It can be said to be a way of communicating the quality of a website to search engines in order to attract more organic (non-paid) traffic by improving the site's search engine rankings.</p>
<p>For the most part, it depends on the content, structure, and links of the website. It is in this direction that it needs to be developed.</p>
<p>But remember! SEO optimization is aimed at improving interaction with the search engine, but you should never forget about your audience. User experience comes first.</p>
<p>Do you already have questions?</p>
<p>I hope to answer all your SEO related questions in this article.</p>
<h2>Why does my website need SEO?</h2>
<p>To answer this question, let's remember what I already wrote about - SEO is necessary to improve website visibility!</p>
<p>And here's why:</p>
<p>Search engines are the biggest and best source of Internet traffic. You probably already know the main ones:</p>
<ul><li><i>Yandex;</i></li>
<li><i>Google;</i></li>
<li><i>Bing;</i></li>
<li><i>Yahoo.</i></li>
</ul>
<p>Some of my friends still use the line <a href="https://sonre.ru/en/kak-ubrat-poisk-gugl-na-androide-kak-udalit-panel-poiska-google-s-domashnego/">Google search</a> to enter <i>Facebook</i>.</p>
<p>SEO newbies always use Google to search for information. The same applies to ordinary Internet users. When they want to find something (an article, some services, products or any other information), they turn to Google.</p>
<p>Another reason search engines are unique is that they provide targeted traffic. People are looking for exactly what we offer.</p>
<p>User search queries are the words that are entered into the search bar. These words are critical. If the SEO is not that good, our website will be ignored by search engines.</p>
<p>Targeted traffic means improved income. So don't hesitate to invest in if you really want to earn income. And if you don’t have time to do SEO yourself, then the O`Es team can help you with your website</p>
<h2>What if I don’t do SEO on my website?</h2>
<p>Here you might think something like this:</p>
<p>"Dude! Is this exactly the same question as the previous one? You just explained that no SEO means no traffic from search engines!”</p>
<p>Yes! You are right... But I want to dwell on this in more detail. I'm sure you won't mind after reading the following interesting information.</p>
<p>Once your site is launched, search engines crawl it to find out what kind of site it is. Now, when a user searches for something related to your website, search engines will display your website in the search results. Search engines are brilliant engines and are constantly improving to crawl sites more efficiently. However, search engines also have certain limitations.</p>
<p>This is why SEO is necessary. SEO optimization helps search engines learn more about a website.</p>
<p>Correct SEO optimization will attract thousands of users, but incorrect SEO will result in almost zero traffic.</p>
<p>SEO optimization not only makes your website's content accessible to search engines, but also improves your website's ranking by positioning it higher in search results. Therefore, it will be easier to find you.</p>
<p>The competition is constantly increasing, and those involved in SEO undoubtedly have a distinct advantage in matters and attracting audiences.</p>
<p>I hope the concept of SEO is now clearer.</p>
<p>Let's move on to the next question of our guide.</p>
<h2>Can I do SEO?</h2>
<p>Yes, SEO is difficult, but not too difficult if you keep track of all the changes! The basics of SEO are quite simple, so it's all about how you implement your chosen strategies. The Internet is full <a href="https://sonre.ru/en/gadzhety-pokazyvayushchie-temperaturu-processora-i-videokarty-luchshie/">free resources</a>() to learn how to do it correctly.</p>
<p>Practice and you will become an expert in your niche!..</p>
<p>If your site is complex and you are not ready to learn and implement strategies, seek professional help.</p>
<p>But remember: you must have a very good understanding of the basic concepts of SEO!..</p>
<p>I think that now you can easily answer the question: “”</p>
<p>The next section of my guide contains more practical information and lots of tips regarding SEO strategy.</p>
<h2>How do Yandex and Google work? Black Hat SEO/White Hat SEO</h2>
<p>Before discussing SEO in more detail, I would like to tell you about black hat SEO and white hat SEO. Here's how to describe them briefly:</p>
<br><img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2017/02/SEO-1.png' width="100%" loading=lazy loading=lazy><p><i>Rice. 1. Black hat SEO, white hat SEO</i></p>
<p>Remember, we are working with white hat SEO. I won't go into details of the comparison. That's it for the basics. At least for me on this topic.</p>
<p>Before we move on to the next point, check out the list of the main sections of SEO:</p>
<ul><li>keyword research;</li>
<li>site page optimization ();</li>
<li>external SEO (external factors).</li>
</ul><h2>Keyword Research</h2>
<p>Almost all beginner's guides to SEO ignore this point. In my opinion, it is one of the most important.</p>
<p>SEO is a game of keywords.</p>
<p>Therefore, I decided to dwell on this issue in detail. What is keyword research and why is it important?</p>
<p>In the previous part of this guide, I already talked about custom search queries. The user's exact wording is called keywords.</p>
<p>You must know the keywords related to your topic or niche if you want to be successful in the SEO field. Different keywords have different meanings depending on search volume and several other factors. We don't need to go into these aspects further in this guide.</p>
<p>Keyword research aims to discover user intent. What exactly are users looking for? These are the keywords.</p>
<p>Using the right keywords is a crucial thing for your website's SEO. They give you the opportunity to better understand your target audience. And this increases the relevance of your site in relation to your topic - this is very important for SEO and search engines.</p>
<p>You need to do proper research to find valuable keywords related to your topic before launching a website. Even if you already have a website, you can optimize it with the right keywords.</p>
<p>If you want to learn more about keyword research, check out the following articles...</p>
<p>Let's move on to the next step!</p>
<h2>SEO optimization of website pages</h2>
<p>SEO for a website page involves everything that is displayed on it and concerns its programming. You need to optimize website pages, posts, etc. for search engines.</p>
<p>In a nutshell, it's optimizing content for search engines!</p>
<p>On-page SEO covers many aspects, so let's break it down into parts.</p>
<h3>1. Content</h3>
<p>Content is the largest part of on-page SEO. You may have heard a famous quote regarding content:</p>
<p>“Content is king.” There is no doubt about it.</p>
<br><img src='https://i1.wp.com/o-es.ru/wp-content/uploads/2017/02/2-1.jpg' width="100%" loading=lazy loading=lazy><p><i>Rice. 2. Content is king</i></p>
<p>Did you know that <i>Google</i>– this is the largest search engine!? The company's main priority <i>Google</i> is providing its users with the most content <a href="https://sonre.ru/en/russkoyazychnye-podpischiki-instagram-russkie-podpischiki-v-instagram/">best quality</a>, relevant information available on the Internet.</p>
<p>Company <i>Google</i> also appreciates content of the right length. Write long and informative texts.</p>
<p>The content on your site is more than just text. These are videos, photographs, animated slides, infographics, etc.</p>
<p>Content <i>–
</i> not a king! How you present it is what makes all the difference.</p>
<p>Take care of the best user experience and at the same time optimize your site for search engines. Then your content is more likely to be shared by your readers.</p>
<p>Focus more on good content:</p>
<ol><li>Headings – Create captivating headings that will increase the reader's interest in the article. You only have one chance to produce <a href="https://sonre.ru/en/vysokooplachivaemye-yazyki-programmirovaniya-s-kakogo-yazyka-programmirovaniya/">good first</a> impression.</li>
<li>Keywords – choose keywords that would lead people to your site.</li>
<li>Links – Link to quality sites that complement your site. This encourages sites in your niche to contact you.</li>
<li>Quality – try to publish unique and high-quality content. This keeps users coming back to your site because they won't be able to find the same content elsewhere.</li>
<li>Freshness – Posting content that doesn’t become outdated is a good strategy, but it’s also a good idea to add new content regularly. If you don't have time to add content to your website, consider creating a Q&A section or blog on your site.</li>
</ol><br><img src='https://i2.wp.com/o-es.ru/wp-content/uploads/2017/02/3.jpg' width="100%" loading=lazy loading=lazy><p><i>Rice. 3. Dependence of content positioning in Google on the number of words</i></p>
<p>When creating content, don't forget about keyword research.</p>
<h3>2. Site menu</h3>
<p>The website menu comes in second place when it comes to website optimization – you also need to take care of it.</p>
<p>An example of a bad menu is when the categories are completely irrelevant compared to the theme.</p>
<p>I have personally seen several sites that dealt with health issues, but the categories on the site were related to fashion. Don't harm your own SEO like this.</p>
<p>This greatly interferes and distracts the user...</p>
<p>If the menu is unsuccessful, is it likely that the visitor will never return to the site? – 80%...</p>
<p>Take care of the convenience of your website! <i>Google</i> will appreciate it.</p>
<h3>3. Website speed</h3>
<p>Yes! Website loading speed is of great importance! Have you ever heard of wait times? Let me tell you what it is.</p>
<p>A user searches for something and your site appears in the search engine results row (SERP).</p>
<p>The user then opens your page. Dwell time is the amount of time a user remains on a website after clicking on a link.</p>
<p>This is a very important search engine ranking factor.</p>
<br><img src='https://i0.wp.com/o-es.ru/wp-content/uploads/2017/02/4.jpg' width="100%" loading=lazy loading=lazy><p><i>Rice. 4. Waiting time on the site</i></p>
<p>Let's look at what happens with an example...</p>
<p>Imagine searching for something and then opening a website that appears in the search results.</p>
<p>What to do if a website takes too long to load? What would you do? Will you wait? Hardly. Most likely, you will close the tab and follow another link...</p>
<p>Here's how latency affects your site.</p>
<br><img src='https://i0.wp.com/o-es.ru/wp-content/uploads/2017/02/5.jpg' width="100%" loading=lazy loading=lazy><p><i>Rice. 5. Average site loading time</i></p>
<p>In short, the user needs speed as well as <i>Google</i>. By improving your site speed, you will reduce wait times and therefore improve your ranking in search results.</p>
<h3>4. Website design</h3>
<p>Website design is another important factor for a good user experience... The theme should be interesting and memorable.</p>
<p>I prefer websites with attractive designs and informative content. I can, of course, read content on a poorly designed site, but only when it is the only search result...</p>
<p>There are many sites with great content but poor design.</p>
<p>Ask yourself a question: will you stay on a site that cannot be viewed properly from a smartphone?</p>
<p>Most likely, you will stop visiting this site altogether...</p>
<p>I say this from personal experience!</p>
<p>Design is not just what a website looks like. It's also how the site works.</p>
<p>The site must be responsive and attractive.</p>
<p>Well, enough talking about on-page SEO optimization.</p>
<h2>Offsite SEO</h2>
<p>Off-page SEO is just as important as on-page SEO; it helps make your domain more authoritative in the eyes of search engines.</p>
<p>In other words, it is a way to make your website reliable in the eyes of search engines.</p>
<p>This will happen when other well-known sites signal to the search engine that your site has the best content on a certain topic.</p>
<p>How does this happen?..</p>
<p>We need other well-known resources on the Internet that are related to your niche to link to our site. In technical terms, this is called link building.</p>
<p>Naturally, this does not happen automatically. Post high quality content on your website and share it with interested people on various online marketing platforms.</p>
<p>Eventually, someone will start linking to your resource.</p>
<p>The best link building strategy is to create good content. Then you need to tell everyone else about it.</p>
<p>But remember: in today's competitive environment, you need to know how to do link building. Use techniques and tips from well-known quality sites.</p>
<p>Your hard work in this activity will definitely be rewarded with a good rating.</p>
<p>Just know what to do:</p>
<ul><li>use social networks to promote your content;</li>
<li>engage in blogging and guest blogging;</li>
<li>propose solutions in discussion forums;</li>
<li>share photos and videos;</li>
<li>build meaningful business lists.</li>
</ul><p>The next headline may be a little annoying, but trust me, it's important information...</p>
<h2>What do links look like and how to get them?</h2>
<h3>Tags for links</h3>
<p>This is a signal to the search engine. Something like: “Hey! The following information is a link. This is called "anchor text."</p>
<ol><li>Link location. This is information for the search engine about the site where the link leads. This site could be a web page, an image, a download, a video, etc. You can save the location of the link.</li>
<li>Visible/Anchor Link Text: You may have seen text like this that is blue, bold, or underlined and is clickable. Clicking on it takes you to another web page. These links are called anchor text.</li>
<li>Closing link tag: As you can guess from the tag, this is a signal that indicates to the search engine the end of the link.</li>
</ol><p>You will need the above information when you start building links.</p>
<p>On average, the higher the score, the greater the number of domains associated with the web page.</p>
<p>Fine! Now we have an idea of some communication parameters. Let's move on. You need to figure out how you can get links.</p><p>I think I managed to influence your ideas about link building. Now you have a better understanding of what off-page SEO is...</p>
<h2>Where to go next?</h2>
<p>Now that you've read the SEO guide, you may feel like I've missed a lot <a href="https://sonre.ru/en/alkatel-on-tach-ror-2-informaciya-o-drugih-vazhnyh-tehnologiyah/">important information</a>, especially if you are not a beginner.</p>
<p>Yes, I did it deliberately.</p>
<p>I could write 50 thousand words on this topic, create a long and detailed guide. But believe me, this would be irritating for beginners.</p>
<p>There are many such guides on the Internet. Why did I decide to add my own?</p>
<p>My goal is to give you some understanding of the basic concepts. You can read more about them in other guides.</p>
<p>As you continue on your way, try to do the following:</p><p>Once you've done all these things, keep learning and improving. Study the sub-points of my guide - you will find more and more new information thanks to experts in the field of SEO.</p>
<p>Parameters like domain authority, page authority, trust level, citations, backlinks and spam are very important. They can significantly affect your rating. Use <i>Google</i> to study the issue in more detail.</p>
<h2>Summing up</h2>
<p>I'm sure you've improved your SEO knowledge with this guide.</p>
<p>Feel free to ask questions and learn further. Good luck to you!</p>
<p>Magomed Cherbizhev</p>
<p>Now I will show you the DIY SEO method that I used to grow my website to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my website from scratch, exclusively on my own and for free.</p><p>I called this method “Shock website promotion”. It differs in many ways from what is usually offered as an “SEO promotion recipe.” But the main thing is that it works and you can repeat it.</p><p>In this article, we will talk about website promotion using articles. That is, we will not buy any links. Exclusively white safe methods - wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 - 100 times. That's all the promotion =)</p><p>And the very first step is choosing the right keyword for your article.</p><h2>Step #1 – Select key queries “per million”</h2><p>I hope you are already aware that you cannot write articles on the site “just like that.” Be sure to select in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself SEO promotion.” That's why I put this phrase in the title.</p><p>Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.</p><p>And our task is to select key queries that:</p><ol><li>Have a large number of monthly requests (otherwise you will have to write 1000 articles to see any traffic);</li><li>They have low competition (otherwise it will be almost impossible for you to break into the TOP);</li><li>They have good prospects for “career growth” (more on this below).</li>
</ol><p>Collecting a pool of such key queries is called compiling <a href="https://sonre.ru/en/kak-sostavit-semanticheskoe-yadro-dlya-internet-magazina-poshagovaya/">semantic core</a>. And if it seems to you that it is difficult and long, you think right. But it’s better to spend a couple of weeks selecting 30 queries now than to spend a couple of years writing articles and ending up with nothing.</p><h3>The main tool for selecting keywords</h3><p>Let's say we want to write an article about how having your own blog is very cool and cool. The title that comes to our mind for the article is “Why you need to blog.” It would seem that the topic will certainly be of interest to a wide range of readers.</p><p>But to check, we first go to <span>Yandex.Wordstat</span>. This is a free tool that will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click “Select”.</p><p>As you can see in the screenshot above - <a href="https://sonre.ru/en/vyvod-pechatnyh-form-s-zaprosom-dannyh-v-formu-pechat-dokumentov-iz-podsistemy/">this request</a> has 0 views per month. This means no one is looking for him, and no one needs him. Please note that I put the request in quotes. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely incorrect numbers.</p><p>We conclude that the key query needs to be changed. But how best to formulate it? We begin to enter our main word “blog” into the Wordstat line and add question words – “how”, “what”, “why”.</p><p>And here we already have a very wide field for activity. We take each key query that we like and insert it into quotes to check the exact frequency. As a result we get:</p><p>Now this is another matter. If our article is in the TOP for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we really be able to get to the top places for this request? Let's now turn to another tool.</p><h3>SEO Competition Checker Tool</h3><p>To check the level of competition among requests, we will use a service called “ <span>Mutagen</span>" It's paid, but you can do 10 free checks every day. And paid checks are very inexpensive - a few kopecks apiece.</p><p>The essence of this service is that it compares many different indicators of sites that are in first place in search results for a particular query, and draws a conclusion how easy or difficult it will be to “move” these sites.</p><p>For example, we take the same query that we found - “what is a blog”, enter it into the Mutagen check line and press Enter.</p><p>This query shows competition of “more than 25”. This is the maximum level of competition that Mutagen shows. That is, it will be extremely difficult to get to the TOP for this key. We are not happy with this.</p><p>If your resource is not yet highly promoted, then it is better to choose key queries with a competition level of 5-7 or even lower. So what should we do with this topic? Abandon the idea and write an article about something else?</p><p>Not at all necessary. Now we need to try to reformulate the request so that the level of competition is significantly reduced, and the number of requests does not fall very much. And the first thing you should try to do is lengthen the key query with additional words.</p><p>Now that's better. Let this query option have only 28 views per month. It’s better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a broader one.</p><p>Many people believe that the more words in a key query, the fewer views it will have (because people are too lazy to enter long keys by hand). But as you can see, this is not always the case. We extended our key even more, and received a competition level of only 4, and almost 200 net views.</p><p>This is the ideal key for writing an article. We stop there and move on to the next stage - writing an article that deserves first place in the TOP.</p><h2>Step #2 – Write armor-piercing articles</h2><p>The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you have posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still not written.</p><p>And here I’ll give you a couple of life hacks that will help you write less and get more traffic.</p><h3>Should I write it myself or hire a copywriter?</h3><p>I recommend that all owners of content sites write articles for their resource themselves. This way you will immediately bypass numerous competitors who hire copywriters for this task. Here's my opinion - a copywriter will never write an article well enough.</p><p>Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of “water” and banal advice in the articles.</p><p>Secondly, a copywriter is not the owner of the site, and he will not work hard to ensure that the article turns out to be of really high quality and sufficiently voluminous.</p><p>And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that’s it. Even if different services for checking the uniqueness of text show “95-100% uniqueness” of such texts, Yandex and Google have their own verification algorithms.</p><p>Non-unique content is something that search engines are now actively struggling with. And if you start doing what no one else does (that is, writing unique original articles with truly valuable content yourself), you will immediately be noticed and put in the TOP.</p><h3>Should I write long articles or short ones?</h3><p>One of the questions that I get asked most often sounds something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they read. And the longer the article, the longer the average person spends on the site (within reasonable limits, of course).</p><p>I can name at least 5 reasons why you also need to write long articles:</p><ol><li>Search robots think logically. And if they see that your article is 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to “try” it.</li><li>The longer your article, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will come not from the main key query, but from many small queries that users search for 1-2 times a month.</li><li>Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.</li><li>By publishing long articles on the site, you immediately show search engines that this is original content, and not just another copywriting (more on this below).</li><li>An article of 1.5 – 2 thousand words is very difficult to re-optimize. Even if you use the main key in an article a dozen times, given the overall volume of text, this will be a very easy optimization. And search engines will have no reason to think that you are trying to deceive them.</li>
</ol><p>Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange charges 70–80 rubles per 1000 rewriting characters. In total, to get an article with 15,000 characters, you will have to pay 1,200 rubles.</p><p>This is too much for a content site. Considering the quality of the copywriting, you will need 300 – 600 articles to start getting meaningful traffic. This is too much expense. Therefore, all webmasters who write articles as “copywriters” order texts of 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.</p><p>And therefore, you and I won’t need 300-600 articles. My site reached 5,000 visitors per day with only 30 large original articles. That is, you don’t have to worry that you’ll have to spend several hours every day writing huge articles all your life.</p><p>It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But to do this, we need to help our article a little more after you have written it.</p><h2>Step #3 - Quickly get to the TOP</h2><h3>Turnkey article optimization</h3><p>After you have written an article, you need to lightly optimize it (without fanaticism). To do this, take the main key query for which the article was written and place it in the following places:</p><ol><li>In the H1 header;</li><li>In the SEO title, which is called “title”;</li><li>At the very beginning of the article (preferably in the first sentence);</li><li>In the alt tag and in image captions;</li><li>In the URL of your article;</li><li>In subheading H2;</li><li>In the middle and at the end of the article.</li>
</ol><p>This will be quite enough for Yandex and Google to understand what your article is about and what key query it wants to compete for. Now all that remains is to wait to see what verdict the search engines will make.</p><h3>We speed up the publication of articles in the TOP</h3><p>It usually takes 2-3 months for an article to mature enough to take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in first place literally 5-10 minutes after you click the “Publish” button.</p><p>To achieve the same result, here's what you need to do:</p><ul><li>Write and publish articles every day at a certain time. If Yandex notices that new material appears on your site every day at 12 o’clock, then soon it will begin sending its special robot to your site at exactly 12 o’clock. This is a so-called “fast robot” whose task is to quickly index new and relevant materials.</li><li>After publishing the article, go to Yandex.Webmaster and submit your article for re-crawling. This is the so-called “adurilka” of Yandex:</li>
</ul><p><img src='https://i2.wp.com/novoseloff.tv/Lotr54d/wp-content/uploads/2018/01/8-pereobhod-stranits-v-yandexe.jpg' align="center" width="100%" loading=lazy loading=lazy></p><ul><li>Post links to your new material in all <a href="https://sonre.ru/en/vse-socialnye-seti-v-odnom-prilozhenii-android-kak-sobrat-vse-socialnye/">social networks</a>, wherever you can: VKontakte, Facebook, Twitter, Google+ and others.</li><li>Send a newsletter to your subscriber base with a notification about a new article (if you don’t have one yet, it’s time to start collecting)</li>
</ul><p>Actually, this is where the main work of website promotion ends. Now you need to repeat <a href="https://sonre.ru/en/algoritm-ponyatie-svoistva-struktura-i-vidy-kak-nazyvaetsya-svoistvo/">this algorithm</a> several dozen times, and your site will grow first to a “thousandth” site, and then to a “ten-thousand” site. There would be a desire)</p><p>I hope that this article was useful to you, and now you better understand how to properly do SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)</p><p>See you soon!</p><p><i>Yours Dmitry Novoselov</i></p>
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