Over time, we begin to be surrounded by more and more information, from entertaining “memes” to quite serious popular science articles. How not to get lost in this sea of content and get the most relevant answers to your queries? Of course use search engines.
Today we will look at the two most popular search engines from all sides and analyze them “piece by piece” and answer the rhetorical question - which is better, Yandex or Google? It is worth mentioning that the research will be based not only on statistical data, but also on a purely personal, subjective opinion, and the final result may differ from your preferences.
But before we begin, let's dive a little into history to understand how the Internet giants developed and whether Yandex is actually a “domestic” search engine.
A brief history of search engines Yandex and Google
Starting to work with search technologies, Arkady Volozh and Ilya Segalovich (the founding fathers of the company) assigned their brainchild a very “modest” role - searching for information on users’ hard drives. And only 4 years later, the web version of the search engine was ready, capable of indexing individual documents online.
In 1997, Yandex.ru began the fight for the Russian-language segment of the Internet with the leaders of that time - Rambler and Altavista, and in 2001 it overtook its competitors and became the most popular search tool in the CIS.
The name “Yandex” comes from the English phrase “Yet another indexer”, which literally means – Another indexer.
On at the moment, the company is 20 years old, and it still occupies a leading position in the “ru-net”. The legal address is located in the Netherlands - here you have a “domestic” search engine.
The company says that to build search results, the bot uses more than 1,300 algorithms, but the main focus is on the content of the page and text, in particular.
The beginning of the largest search engine in the world was laid when writing a dissertation by then Stanford student Larry Page. Its main topic was building index results based on quantity and quality external links per document (PageRank algorithm). Later, Page's friend Sergei Brin, a child of Soviet emigrants, joined in the writing.
The first version of Google became available in 1996, at the address google.stanford.edu, and only at the end of 1997, the search engine acquired its current address - google.com.
Just like 20 years ago, the PageRank algorithm is one of the main ones when constructing search results. Therefore, manipulating them is much easier than in Yandex, despite constantly updated filters that punish sites for such actions.
Visual component and “Usability”
Ease of use is an integral part of determining the best search engine. The presence of advertising, additional services and recommendations will distract users from the ultimate goal - obtaining the necessary information.
Turning to the main pages of search engines, we see:
- Minimalistic design of Google, the basis of which is the “search bar” and “Doodle”, and all additional services are available by clicking the button in the upper right corner;
- Full of information, from the level of traffic jams to the search bar in the center - Yandex. I deliberately do not take into account the same minimalistic page - ya.ru, since the main one is yandex.ru.
The goal of any company is profit. The bulk of Google's profits, thanks to its widespread presence around the world, comes from advertising units in search results. Yandex, not having such extensive traffic, has set a course to conquer all sorts of niches on the Internet and displace its main competitors in them, disguising such activities with concern for users. It is worth noting that some services are very worthy and “have the right to exist.”
Although the search bar is the focus of the user’s attention, the whole load on the page and the imposition of its own services force me to give a well-deserved final score for Usability to Google.
Google and Yandex search results, which is better?
The main component in the assessment search engines, is how relevant the search results were to the user's query. Several types of search phrases will help you be more objective in your assessment:
- Informational;
- Commercial;
- Ambiguous requests.
The purity of the experiment can be spoiled by “personalized results” based on earlier requests and site visit history. I hope it’s no secret that Yandex and Google collect, process and store information about each visit. Also, the results will not include the issuance for mobile devices.
Information requests
For information purposes, for our test, we chose “how to check ping” - a fairly common question and quite unambiguous. Search conditions for Yandex - Moscow region, desktop version of the browser, for Google - Russia region (it is not possible to specify the location more precisely), desktop version of the browser.
Yandex search results, are constructed as follows:
- 9 out of 10 are very informative informational articles.
- A page from the search engine’s “help” page also made it into the top ten.
Bottom line: the search results fully meet the user’s request, but there are no videos or services for verification.
Google results, look different.
- In the first place, we are greeted by the same page from the “help”.
- 5 out of 10 places are occupied by informational articles.
- 2 spaces are reserved for video instructions.
- At the bottom of the page there is a link to the service for verification.
Bottom line: The top ten results are 100% relevant to the keyword entered by the user and do not force him to make additional clicks in search of information.
Commercial and Regional requests
We chose “pizza with home delivery” as a commercial request, without specifying a specific location, but implying Sochi. In the search settings we will set automatic detection locations based on IP address.
Results for Yandex:
- 10 out of 10 places are occupied by pizzerias that deliver in the specified region.
- There is only one thing that confuses us - in addition to the search results, there are 8 advertisements on the page, you must agree - this is too much.
Results for Google:
- Only 3 out of 10 places match the request and offer delivery in the required city.
- 6 out of 10 places offer delivery in Perm, Buzuluk, Moscow and Tula.
- The first and second places were given to the same site, but with different regional affiliations.
- Only 2 can brighten up a sad picture advertisements(although they offer delivery to Sochi).
Bottom line: Yandex.ru confidently coped with the task, disappointing with the amount of advertising. Google failed to cope with the task, leaving us hungry :). The situation may get worse if your location is not determined correctly, this often occurs among Rostelecom users.
Ambiguous requests
Technologies have reached a serious level, but there is still a long way to go to fully-fledged artificial intelligence, capable of correctly understanding human needs. Therefore, we will try to mislead search engines with an “ambiguous query” - Napoleon, meaning not the commander, but the recipe for the cake.
Results in Yandex:
- The search results are dominated by information regarding the French commander (biography) and only one result allows you to prepare a cake.
- The page contains an interactive map with the address of the confectionery and an honest note that the establishment is no longer operating.
Google results:
- The output looks more diverse, although it mostly relates to Bonaparte, but there are links to both biographies and journalistic articles. P.S. You can also make a cake :).
- I was confused by the link to the English version of WikiPedia and the map with 3 marks of the same establishment, which also does not work.
Bottom line: in a specific experiment, the “Spectrum” technology is sent to Yandex for improvement, because significantly inferior to the opponent in results.
User choice. Who is more popular Yandex or Google
Many analysts and bloggers claim that, based on statistics, Google overtook its domestic counterpart in terms of traffic back in the spring of 2017. But is everything so clear? Or are there pitfalls that they are silent about?
Indeed, looking at one of the few available sources - Liveinternet statistics - you will see confirmation of this.
These are statistics on transitions from search engines to sites with an installed traffic counter. This information directly indicates the number of users using search engines to find information rather than access mail or maps.
But why does everyone forget one very important fact - Google has this advantage thanks to operating system Android and its own built-in search. The mobile device market is constantly growing, and statistics are also growing, but only because of the lack of awareness of users.
Indirect confirmation of Yandex's leading position is their own statistics - Radar.
As we see from reliable sources, users prefer Yandex and its search algorithms over their foreign counterpart. Whether this situation is due to more aggressive marketing or actually better quality results is anyone’s guess.
Results and comparison table
It is impossible to say with certainty which is better than Yandex or Google, because the world consists of many shades, and not just black and white colors. So it is with search engines, one is better at searching for regional queries, the other for informational ones. The purpose of this article was not an exact definition of a “leader” - there is no such thing, I just wanted to show the subtle points during the search that you may not have paid attention to.
And in the end, I have summarized all the results in a table to help you decide which is better, but I have already decided a long time ago, and the Google search is in the address bar.
* All ratings are subjective and for illustrative purposes.
Hello readers of my blog website. The topic of this article is unusual, because in it I want to talk about the jokes of optimizers that can bring additional traffic. One of them sounds like this: Yandex, you honey! This simple phrase aroused the interest of users, because out of nothing to do, some people ask such queries in search engines. 
What do optimizers do in general and why do they use such keywords in texts? All their activities are aimed at promoting the resource.
In fact, everything is very simple, keywords are used to bring articles to the first positions in the search results, and this is done to receive additional or even main traffic, and, accordingly, to increase profits.
And the whole point is that such “crazy queries” give good traffic!
I wrote in detail about all these nuances in his book.
One of the webmasters wrote an article with a humorous text about Yandex and clarified: but Google better forgive me. Such jokes are intended primarily for schoolchildren, who sometimes enter query phrases just to see the results and laugh. And when the search engine itself has a sense of humor, this attracts an even larger audience.
The meaning of the joke or its absence is not so important; what is important is that there are people who introduce humorous questions and a couple of articles can be written under their phrases. But if the request is competitive, then you are unlikely to be able to manage the search results and advance quickly.
Still, try to come up with provoking questions and promote funny answer options to the TOP, perhaps this will lead to popularity of your site.
As you all remember, during school years funny news spreads quickly and if you manage to grab attention with a phrase and a response to it, schoolchildren will definitely pick it up and spread it in their circles. Accordingly, the request will quickly become popular and many will rush to verify from personal experience by entering “but Google better forgive you” or something like that in the search bar.
So I, an adult, came up with the idea to write such an article and see how readable it would be.
Search engine reaction
Let's write a line in Google with one of the mentioned comic queries.
Here's another request. Let's see what funny answers we get.
The same can be done in Yandex. What do we see? In reality, someone writes articles for such requests, and what’s more, there are a lot of authors and articles, and there are more than 30 thousand impressions per month!
Previously, there was little competition for such texts; accordingly, one author was able to attract good traffic and promote his resource with minimal costs.
Inspired by this example, other webmasters and optimizers rushed to write similar and similar articles.
There are a lot of options for such queries: “Yandex is sweet, but Google is better than you” and so on. So, if you have a sense of humor and are mastering SEO, you can try to attract visitors in a similar way.
But not all attempts lead to successful results; many authors, alas, are not so lucky. In any case, for moral satisfaction and to bring humor to your blog, you can write a couple of similar articles and observe the reaction of search engines and people to them.
Successful examples
For example, optimizers created this joke about social network VKontakte:
Perhaps third-party optimizers joked this way, but there is also a chance that this is a job well done by VK’s full-time employees.
Unexpected criticism is also often surprising.
Is this a strategic move to leak a competitor or the opinion of third-party webmasters?
Promoting many different gags and introducing such a harmless phrase as “ what should I do if I
" or " what will happen if
“When you see the options offered by the search engine, you can laugh for a long time.
And the second example.
Those guys who went abroad and cannot use the Russian keyboard layout are forced to use transliteration. The reaction of searchers to this is also interesting, there’s no laughter here
Who jokes like that? But on the other hand, what is the question, is the answer.
There is also such a request and a funny answer to it.
And finally, here are a few more jokes from search engines:
- do a barrel roll- a page that makes your head spin;
- zerg rush- invasion of the letters “O”;
- flying logo;
- everything is falling apart.
I think you have made conclusions for yourself and you can, like many successful webmasters, add humor to your articles and works, believe me, it’s much more fun to create this way, and maybe even more effective! Don't expect much traffic, it'll be your luck.
Subscribe to news from my site and share your opinions in the comments!
See you soon!
P/S
Best regards, Alexander Sergienko
There are often funny search queries on the Internet, the meaning of which may not be understood the first time. “Yandex is a honey, but Google is better” – I came across a similar construction recently. Not only the topic itself is unusual, but also its popularity - several thousand requests monthly.
The construction of the phrase bears little resemblance to the slang of webmasters or programmers; rather, it resembles the casual chatter of teenage girls. Obviously, it has nothing to do with website promotion. The unusualness interested me, and I decided to delve into the topic and look for where the legs “grow” from. I would like to understand what motivates people who enter something like this into the search bar.
Query statistics
They search for this topic on the Internet a lot, they want to find something about it, let’s look below while I give the numbers for related queries that are parts or derivatives of the main one (I checked the phrases in quotes - an exact match):
- Yandex you honey – 23 thousand requests
- Google you honey - 6 thousand requests
Other similar queries:
Interestingly, powerful surges are observed twice a year - in early spring and early summer. During these periods, people are interested in the “honeymoons” of Yandex and Google several times more often.
What are they searching for?
In order to understand the origins of the request, it was enough to scour the search results for this keyword in Yandex. As I expected, the key is of artificial origin and “Yandex, you honey” began to gain popularity after the corresponding answer appeared in the search results.
This is a rare case when it is not demand that creates supply, but supply that leads to an increase in demand.
The situation is as follows - the site hogwartsnet.ru prepared a page with the text “I’m not your sweetheart, you stupid bastard” and optimized it for the query “Google you sweetheart.” As a result, a joke was born in which the user's request showed a boorish answer in the search results, creating the impression that the search engine was conducting a conversation through artificial intelligence. I don’t want to evaluate the level of culture of the authors, I would have implemented something more decent and humorous, but that’s how it happened.
Of course, Google had nothing to do with this dialogue, but this “Question-Answer” link aroused the interest of users. The viral effect gave a good increase in the frequency of the request and traffic on it.
Inspired by the results obtained in Google, the author of the blog cms-all.ru/interesnoe/82-ya-tebe-ne-lapochka.html (I found his article as a primary source) decided to pull off a similar trick with Yandex, simply replacing the name of the search engine in request.
An unusual response appeared and users began to enter the desired query to see it - the scheme worked.
Why are such requests needed?
There is no practical benefit for the Internet and no intellectual load for these keywords they don't carry it. They are an example of how traffic is made out of thin air. There were no sweethearts of Google and Yandex on the network and there was no traffic for them, materials appeared on sites - users appeared who wanted to find them.
By the way, this is one of the marketing options. A typical capitalist consumer economy similarly creates demand for many unnecessary goods, which previously everyone could do without and did not suffer. Someone came up with a nonsense called “selfie”, now selfie sticks pump money out of the pockets of stupid hamsters - an example of how money is made out of nothing.
Returning to traffic. A similar method can be used to virally promote your site in search engines. You need to come up with an interesting “Question - Answer” combination, prepare an answer in the snippet and on the page of your website, and then spread the word about your joke - if it works, you can gather a lot of new visitors.
This promotion method is simpler than website promotion for existing high-frequency queries, since everything created earlier has competition. By creating interest, you receive an unoccupied request, for which no one else claims traffic. It’s easy to get into the TOP of the search engine.
The only point worth paying attention to is that this traffic will be empty for any topics except entertainment - there are a lot of visitors, but there are no sales from it, because they are not targeted people.
Yandex and Google are sweethearts, but who is better?
Taking this opportunity and the topic raised, I will express my opinion - Yandex is definitely better as a search engine (forgive me Google). No matter how much I tried to get used to Google when it was fashionable, I couldn’t get used to it - it doesn’t give me good answers to what I’m looking for - I only get crap. And the archaic design from the 90s is not comfortable for me. Yashka, on the contrary, does everything for people.
Therefore, I use Google only when I need to look for something on the internet in foreign languages. Which search do you prefer?
Hello, dear readers of the blog site. I want to say a few words about how optimizers joke. To exaggerate greatly, it was based on some request with certain selfish interests. Usually this is done in order to raise your website or a client’s website to the Top (the first ten answers of Yandex or Google). Everything here is clear and prosaic (loot rules the world). But life would be boring if we stopped doing stupid things...
Well, you must agree, what’s the point of creating a search bomb “Yandex you’re a honey” with promotion to the Top of the site with the answer “I’m not your honey, s----a t----ya.” After all, it’s rude (possibly labor-intensive), but most of the audience for whom this joke is intended (school kids) will be very amused. Oh, look, Yandex can swear. Cool...
But it doesn't matter whether the joke is funny or not. Another thing is important - this clearly demonstrates that manipulating the search results is not so difficult, however, if the request is not very competitive. Those. need to come up with some provoking request and promote a funny answer to the Top at him. As soon as this becomes the property of a bored schoolboy, the request will instantly gain popularity and everyone will advise each other to enter something like “Yandex (Google) you honey (deer)” into the search bar and laugh at one of the first answers in the search results.
You know what? And this can be quite interesting. So much so that I (who already have a son who is almost past the age of “schoolboy”) decided to write a post about it. Let's see how well developed our optimizers' sense of humor is and what they could and can boast about now. Curious? Otherwise...
How did Yandex become a honey and why is Google better?
Actually, you can find the answer “how to do this” by going to the site, which will first in Yandex and Google results for the query “Yandex, you’re a sweetheart”.
There, the “enterprising comrade” explains that he created a page with a title that will be the answer to this question. But in order for this page to be displayed in Yandex results for the specified request, he used it several times in the text and even highlighted it in bold.
Because There wasn’t much competition for it at that time, so the article remarkably jumped to the Top and even eventually took first place. We give a standing ovation, because now this phrase is requested about sixty thousand times in Yandex and the “joker” site receives decent traffic.
There are also variations of this request, such as the one given in the title “Yandex you are a honey, but Google is better”, “Yandex you are a deer”, “Yandex you love me”, etc. Now you know the secret and, if you wish and have sufficient creativity and knowledge in SEO, you can repeat all this or even surpass it. For me, simply stating a fact is enough.
This was an example when the joke gave a very good return in the form additional traffic to the site and in the form of satisfying the ambitions of the author who invented and implemented it. But often more successful (in my opinion) jokes and gags that were introduced into search results Yandex or Google, brought their authors nothing but moral satisfaction. It is precisely to such enthusiasts, it seems to me, that one should take off one’s hat.
Wow Yandex jokes
Next, I want to give a number of examples that are still “living”, and most often have already died in God. search jokes Yandex and Google, which were implemented out of nothing more than a naked desire to laugh and give other network users a hearty laugh. Agree, when the search engine itself makes jokes, it’s much funnier (and more natural) than demotivators, etc. Smesharikov.
- This joke clearly shows the attitude of the “celestials from the world of SEO” towards those who are hooked on:
- True, now the previous request no longer gives Contact in the first place, but there is also a request that still works great in Yandex:
- Here is also an unexpectedly persistent answer to the seemingly difficult question “worst search engine”:
I can’t imagine how such a result can be achieved, unless this is really the opinion of the Yandex search engine about a former competitor (who died two years ago).
- Jokes are found not only in the search results, but sometimes also in the advertising blocks that are shown there:
- Again, a lot of jokes are promoted (it’s hard to imagine that at least a couple of people entered the query “what to do if Voldemort washes himself with my shampoo”) and in the search suggestions of Yandex and Google:
- There are a couple of frequently entered queries on the topic of toilets: “what will happen if you throw a crowbar into a train toilet at full speed” and “What should I do if my toilet is dancing.” Apparently someone promoted them, but the essence of this idea is now somewhat vague Although the originality of the questions alone can give you an A.
Google jokes
- I, of course, perfectly understand the guys who, living overseas and not being able to type in the Russian keyboard, therefore write their messages on Russian-language forums, social networks and blogs in transliteration. How do you feel about this? Personally, I constantly “stumble” over this, and when such a “wonderful” hint was given on Google for this, I simply couldn’t hold back my laughter:
Apparently this is someone from the Russian team Google search I was joking, but then everything was fixed.
- Google is somewhat pessimistic about the mental development of the vast majority of our planet:
- Previously, when searching for “delusion generator,” Google returned the site of its direct competitor (Yandex) in second place.
Sometimes, when searching, you come across results that make no sense. Ordinary users, I assume, in such a case will enter a different query, but users like us, who are mired in searching and search engine optimization, continue to scratch their heads.
I collected these ten search results over the past couple of months and decided to post them on the blog so that a smart team could participate in the solution.
#10 – Google's Favorite University
#9 – Wikipedia as a safe search
I was hoping they read the text inside the Flash file, but since that's completely inaccessible, I'm guessing they just paid a lot of attention to everything with “attractive” anchor text. 🙂
#5 – Your website is not here
#3 – Where is a good place to get married?
I'm a busy person, and I have to fuss about the wedding a lot. So I was looking marriage license seattle, wa.
I was stopped by the government agency recommended by this card, I can say that this is a good place to purchase a wedding license in Seattle. However, why no address is shown (even if you go to the map, you can’t find the address) and why the link leads to the wrong page (the correct URL is Seattle.gov or Metrokc.gov), I could not understand.
#2 – One of these domain queries is not like the others
It is not entirely clear why Google provides URL information upon request.
In general, a query on any other domain will return standard results, many of which include site links. Since domain queries are quite popular, I imagine there are a lot of confused users out there wondering why About was getting such weird results.
#1 – Math and the Beatles
Now I'm well aware that a week technically contains seven days, but sometimes there just isn't enough time, especially when you're in love. So the Beatles gave us Eight Days a Week... But Google says something strange about this.
It’s clear that this is 8 divided by 7, but I can’t understand why the calculator came out.
You can send comments or observations about unexplained phenomena in Google search results to Rand Fishkin's blog.
